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Women Safety (NL)

Team

Akarsh Sanghi

Interaction Designer, Developer


Laura Mul

Researcher


Shinichiro Ito

Creative Technologist, Media Producer


Commissioner:

Description

Necklace Design getting us into Dutch Movies ??

Making the choice between Brigit and Amber as to who would design our necklace was a tough call to make since both had their pro’s and cons. In the end we chose a designer who suited our specifications of working in an iterative process and evolve the designs as per the continuous changes being made in the mechanical part. Working with Amber has been a very interesting experience for the entire team since we all were on the same page in terms of what we wanted this project to be and how we wanted to execute it. Not being a trained jewellery designer, Amber very sucessfully showed us, how skills learned in one profession/domain can be easily merged and applied to another to create something unique and beautiful. The design of our necklace is a perfect example of “Create by intuition” thought process, since we did not have any decided or finalized design on paper or a CAD model etc. We did take the help of 3D printers to print the cases, but bringing all those plastic objects together in the form factor of a necklace and weaving them together with the right material and color was the real artistic genius behind the design. Going analog in this digital age i.e. doing everything by hand instead of using any machine was a good choice made by Amber because it has brought out the ethnic and raw feel to the necklace.

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Meanwhile we also came across a very interesting opportunity of being a part of the Dutch Film circuit. Jette Van den Berg from SPEKTOR had heard about our project and offered us to be a part of the advertising campaign she was conducting for the upcoming movie “KENAU”. Kenau Simonsdochter Hasselaer has been very important part of the Dutch History and her name and legacy lives on in colloquial Dutch. Over the years her name has become a symbol and synonym of female bravery. The advertising campaign being conducted by Jette involves a lot of aspects of women empowerment in the Netherlands. In our meeting with her, she mentioned how it could be interesting to have our necklace as a part of the advertising campaign since the core of our project is also about women, and their self confidence and safety. This meeting boosted the morale of the entire team and sort of reinstated the value and importance of our project in all of us. Since our project is still very much a work in progress, we could not commit anything to her, but if time permits and the necklace works as expected there is a possibility of creating a special edition necklace around the theme of the movie, and making it a part of the campaign.

So guys watch out !!!! There is a chance you might see one of the cast members sporting the PostureAroma Necklace on the red carpet and feeling more safe, confident and empowered……..!!

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